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	<title>The Big Ebook of Internet Marketing &#187; Internet Marketing</title>
	<atom:link href="http://www.thebigebook.com/category/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thebigebook.com</link>
	<description>Affiliate programs, List building, and more</description>
	<lastBuildDate>Sat, 23 Jan 2010 01:26:30 +0000</lastBuildDate>
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		<title>Bloopio 1 Sale at a Time Software by Hollis Carter &amp; Marc Horne</title>
		<link>http://www.thebigebook.com/internet-marketing/bloopio-1-sale-at-a-time-software-by-hollis-carter-marc-horne/</link>
		<comments>http://www.thebigebook.com/internet-marketing/bloopio-1-sale-at-a-time-software-by-hollis-carter-marc-horne/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 01:26:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[1 sale at a time]]></category>
		<category><![CDATA[bloopio]]></category>
		<category><![CDATA[hollis carter]]></category>
		<category><![CDATA[marc horne]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/?p=65</guid>
		<description><![CDATA[Marc Horne and Hollis Carter have just released some brand new  software, called Bloopio. This really cool software allows anyone to run their very own one sale at a time website.  This is just like a woot.com webiste.  Imagine the possibilities of running your own site!  They have made this software very easy to [...]]]></description>
			<content:encoded><![CDATA[<p>Marc Horne and Hollis Carter have just released some brand new  software, called <a href="http://www.thebigebook.com/ads/go.php?c=bloopio"><strong>Bloopio</strong></a>. This really cool software allows anyone to run their very own one sale at a time website.  This is just like a woot.com webiste.  Imagine the possibilities of running your own site!  They have made this software very easy to use and you can customize it to your liking.  The best part is that they have made it extremely affordable.</p>
<p>Here is a quick demo video:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/noBcKQzR3SY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/noBcKQzR3SY&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Some of the highlights:</p>
<ul>
<li>Simple to use</li>
<li>Doesn&#8217;t Require any special skills</li>
<li>Set it and forget it</li>
<li>Highly customizable</li>
</ul>
<p>There is a full featured admin panel that lets you manage all the campaigns.  You can add video and thumbnails of all the products.  Even the order buttons are customizable.  Don&#8217;t worry about having to a huge learning curve, everything is well documented in the admin panel.  Just click the help button next to each item.</p>
<p>The Bloopio software also comes with an opt in form, so you can get subscribers and send them new offers every day.</p>
<p>Don&#8217;t miss out on this amazing software.</p>
<p><a title="Bloopio Sale at a time software" href="http://www.thebigebook.com/ads/go.php?c=bloopio"><strong>Click here to get Bloopio now</strong></a></p>
]]></content:encoded>
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		<item>
		<title>The 10 Commandments of Power Positioning</title>
		<link>http://www.thebigebook.com/internet-marketing/the-10-commandments-of-power-positioning/</link>
		<comments>http://www.thebigebook.com/internet-marketing/the-10-commandments-of-power-positioning/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 02:46:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michel Fortin]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/?p=56</guid>
		<description><![CDATA[Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business
By Michel Fortin





 
 
 
 
 

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business

 
is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response. This version is the [...]]]></description>
			<content:encoded><![CDATA[<div><strong><span style="font-size: large;">Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business</span></strong></div>
<h3>By Michel Fortin<span style="font-size: large;"></p>
<h3><span style="font-size: large;"><strong><span style="font-size: large;"></p>
<h3><span style="font-size: large;"><strong></strong></span></h3>
<p><strong></strong></p>
<p><strong></strong><strong><span style="font-size: large;"><strong></strong></span></strong></p>
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<p> </p>
<p align="left"> </p>
<div id="attachment_58" class="wp-caption aligncenter" style="width: 133px"><a href="http://www.thebigebook.com/10ebookFortin.pdf"><img class="size-medium wp-image-58 " title="10 Commandments of Power Positioning" src="http://www.thebigebook.com/wp-content/uploads/2009/04/fortin10.gif" alt="10 Commandments of Power Positioning by Michel Fortin" width="123" height="186" /></a><p class="wp-caption-text">10 Commandments of Power Positioning by Michel Fortin</p></div>
<p> </p>
<p><strong></strong> </p>
<p align="left"> </p>
<div><em><span style="font-size: medium;"></p>
<div><em><span style="font-size: medium;">The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business</span></em></div>
<p></span></em></div>
<p> </p>
<p><em><span style="font-size: medium;"><em><span style="font-size: medium;"><span style="font-size: medium; font-family: Calibri,Calibri;">is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response. This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.) </span></p>
<p></span></em></span></em> </p>
<p> </p>
<div><span style="font-size: medium; font-family: Calibri,Calibri;"> </p>
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<p></span></strong></span></h3>
<p></span></h3>
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		<item>
		<title>How to get more followers on Twitter</title>
		<link>http://www.thebigebook.com/internet-marketing/how-to-get-more-followers-on-twitter/</link>
		<comments>http://www.thebigebook.com/internet-marketing/how-to-get-more-followers-on-twitter/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 03:41:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[microblogging]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/?p=49</guid>
		<description><![CDATA[Twitter.com is the most popular microblogging service.  It is a great way to stay in touch with people on the web that have a similar interest has you own.   Plus you just might make a few new friends.
The first step is to signup for Twitter.   Most people will choose to use their real name as [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter.com is the most popular microblogging service.  It is a great way to stay in touch with people on the web that have a similar interest has you own.   Plus you just might make a few new friends.</p>
<p>The first step is to signup for Twitter.   Most people will choose to use their real name as their nickname or some other variation.  This can help establish yourself as an expert in your niche.  Next fill out your profile.  It is best to complete your profile, with a picture, before you start following other people.  This will make it more likely that someone will follow you back.</p>
<p>Once you have your profile complete it is time to start following.   Just go to the search function and search on a topic of interest.   Browse a couple of the users to get familiar with their interests.  When you find someone of interest, just click the follow button.  Their updates or &#8220;tweets&#8221; as they are known in the Twitter world, will start showing up on your home page.</p>
<p>You can also find an authority in your niche and start following their followers.  This way you know that they are interested in similar topics.  Start watching the tweets and get a feel for some of the topics discussed.  Reply to a few and get involved in the conversation.  This will go a long way in attracting followers.</p>
<p>Check out this video from Fank Bruno at <a href="http://www.ditchyourjob4im.com">http://www.ditchyourjob4im.com</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/b2jx_VERwTI&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/b2jx_VERwTI&amp;hl=en&amp;fs=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Here is a list of some useful tools:</p>
<p><a href="http://www.twhirl.org/">http://www.twhirl.org/</a> - The social software client, lots of integration tools</p>
<p><a href="http://getsnitter.com/">http://getsnitter.com/</a> - Desktop client for Twitter</p>
<p><a href="http://code.google.com/p/wittytwitter/">http://code.google.com/p/wittytwitter/</a> - Vista client</p>
<p>Now get out there and start tweeting.  And oh yeah, don&#8217;t forget to follow me &#8211; <a href="http://twitter.com/DanLiptak">http://twitter.com/DanLiptak</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Lamborghini Family Car</title>
		<link>http://www.thebigebook.com/internet-marketing/the-lamborghini-family-car/</link>
		<comments>http://www.thebigebook.com/internet-marketing/the-lamborghini-family-car/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 03:06:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lamborghini]]></category>
		<category><![CDATA[Lamborghini Estoque]]></category>
		<category><![CDATA[Lamborghini Family Car]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/?p=47</guid>
		<description><![CDATA[Lamborghini has just unvieled a new concept car at the 2008 Paris Motor Show. Many are dubbing this four door model a &#8220;family car.&#8221; The Lamborghini Estoque Concept takes them in a new and bold direction. So far not many details have emerged, but it will feature all wheel drive, 22-inch wheels and a nice [...]]]></description>
			<content:encoded><![CDATA[<p>Lamborghini has just unvieled a new concept car at the 2008 Paris Motor Show. Many are dubbing this four door model a &#8220;family car.&#8221; The Lamborghini Estoque Concept takes them in a new and bold direction. So far not many details have emerged, but it will feature all wheel drive, 22-inch wheels and a nice LCD screen on the instrunment panel.</p>
<p>Who wouldn&#8217;t want to pile the family in for the next road trip? You can get there fast and in style! No word yet on wether it will come with built in child seats.</p>
<p>Check out the Video<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/CRSdGGjI9tU&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/CRSdGGjI9tU&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Learn about Internet Marketing Uncut video</title>
		<link>http://www.thebigebook.com/internet-marketing/learn-about-internet-marketing-uncut-video/</link>
		<comments>http://www.thebigebook.com/internet-marketing/learn-about-internet-marketing-uncut-video/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 01:41:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[internet marketing uncut]]></category>
		<category><![CDATA[tristan bull]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/?p=42</guid>
		<description><![CDATA[<div class="revver-video-thumb"><a href="http://www.thebigebook.com/internet-marketing/learn-about-internet-marketing-uncut-video/" rel="bookmark" title="Watch Video for: Learn about Internet Marketing Uncut video"><img src="http://frame.revver.com/frame/170x128/1105780.jpg" width="170" /></a></div>Here is the first video in the Tristan Bull&#8217;s series titled &#8220;Internet Marketing Uncut.&#8221;
He explains the four main points of making money online:

Create your own product
Create your own website
Build a powerful opt in list
Generate a ton of traffic

More videos can be found by clicking here.

]]></description>
			<content:encoded><![CDATA[<div class="revver-video-thumb"><a href="http://www.thebigebook.com/internet-marketing/learn-about-internet-marketing-uncut-video/" rel="bookmark" title="Watch Video for: Learn about Internet Marketing Uncut video"><img src="http://frame.revver.com/frame/170x128/1105780.jpg" width="170" /></a></div><p>Here is the first video in the <strong>Tristan Bull&#8217;s</strong> series titled <strong>&#8220;Internet Marketing Uncut.&#8221;</strong></p>
<p>He explains the four main points of making money online:</p>
<ol>
<li>Create your own product</li>
<li>Create your own website</li>
<li>Build a powerful opt in list</li>
<li>Generate a ton of traffic</li>
</ol>
<p>More videos can be found by <a title="Internet Marketing Uncut" href="http://www.thebigebook.com/ads/go.php?c=imuncut" target="_blank">clicking here</a>.<br />
<script src="http://flash.revver.com/player/1.0/player.js?mediaId:1105780;width:480;height:392;" type="text/javascript"></script></p>
<span class='revver-after-video'></span>]]></content:encoded>
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		<item>
		<title>10 Internet Marketing Secrets</title>
		<link>http://www.thebigebook.com/internet-marketing/10-internet-marketing-secrets/</link>
		<comments>http://www.thebigebook.com/internet-marketing/10-internet-marketing-secrets/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 02:44:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ezine]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/internet-marketing/10-internet-marketing-secrets/</guid>
		<description><![CDATA[1 Use a &#8220;P.S.&#8221; at the end of your ad copy. This
is where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
&#8220;P.S. You can get (product), worth over ($), for the
low price of ($)!&#8221; Another example, &#8220;P.S. I can not
guarantee the (No.) bonuses will be here [...]]]></description>
			<content:encoded><![CDATA[<p><strong>1</strong> Use a &#8220;P.S.&#8221; at the end of your ad copy. This<br />
is where you either want to repeat a strong benefit<br />
or use a strong close, like a free bonus. For example,<br />
&#8220;P.S. You can get (product), worth over ($), for the<br />
low price of ($)!&#8221; Another example, &#8220;P.S. I can not<br />
guarantee the (No.) bonuses will be here tomorrow!&#8221;</p>
<p><strong>2</strong> Publish a free ebook and give it away onyour<br />
web site or in your ezine. This will increase your<br />
traffic, sales and ezine subscribers. For example,<br />
&#8220;FREE Ebook Worth Over $97!&#8221; or for example,<br />
&#8220;Increase Your Traffic By Giving Away This Free<br />
Report!&#8221;</p>
<p><strong>3</strong> Create multiple streams of income with your web<br />
site. You could sell your own products, join affiliate<br />
programs, use Adsense. For example,<br />
create a free ezine then you can sell ads in the form of<br />
ezine classifieds. Another example, sell your own<br />
product then follow-up with a back-end offer for a related affiliate product.</p>
<p><strong>4</strong> Let your readers know this specific package will<br />
not be offered again. You must create a sense of urgency so<br />
people ‘buy now’. You can always sell the same<br />
product but not with the same bonuses or price.<br />
For example, you could say, &#8220;We will only be offering<br />
100 of them at this low price, order now!&#8221;  or &#8220;Offer good<br />
to the first 25 subscribers.&#8221;</p>
<p><strong>5</strong> Create new products or services only if there is<br />
a strong need for them. If there isn&#8217; a market then you won&#8217;t be able to sell. For example,<br />
you could survey your list subscribers or web<br />
site visitors and just ask them what kind of products<br />
they are interested in buying or what their biggest obstacles are.</p>
<p><strong>6</strong> Sell your back-end products to your customers<br />
right after they order. Create an upsell page with a similiar product. For<br />
example, if you were selling beds you could<br />
offer sheets as a back-end product. Another<br />
example, if you were selling tea you could sell<br />
tea cups as a back-end product.</p>
<p><strong>7</strong> Increase your opt-in email list quickly by giving<br />
away a product for free. Just require people to<br />
subscribe to your list. There are<br />
thousands of squeeze pages offering giveaways for sign ups.<br />
Make sure it is original, timely and possess<br />
high perceived value.</p>
<p><strong>8</strong> Include content and free items on your web site<br />
that promote the products you&#8217;re selling. If people<br />
ignore your ads, they may read the free contenet that you’re<br />
offering. For example, if you have free products they<br />
can download, like software, include your ad in it.<br />
Another example, if you publish free articles, place<br />
your ad in the middle or at the end of the article.</p>
<p><strong>9</strong> Always add some sub-headlines in your ad<br />
copy. Sub-headlines act just like headlines; they<br />
grab the reader&#8217; s attention. They will keep your readers<br />
interested as they continue to read. They<br />
are almost like transitions or copy connectors; the<br />
sub-headlines will hook and carry the reader to the<br />
next part.</p>
<p><strong>10</strong> Persuade visitors to buy your product by telling<br />
them the benefits. Tell them what&#8217;ll happen with their<br />
life in the future if they buy or don&#8217;t buy. For example,<br />
if you were selling a book about getting over shyness<br />
you could say, &#8220;Imagine walking up to any stranger<br />
and starting a conversation without any<br />
hesitation.&#8221;</p>
]]></content:encoded>
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		<item>
		<title>The Million Dollar March is coming</title>
		<link>http://www.thebigebook.com/internet-marketing/the-million-dollar-march-is-coming/</link>
		<comments>http://www.thebigebook.com/internet-marketing/the-million-dollar-march-is-coming/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 12:06:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/uncategorized/the-million-dollar-march-is-coming/</guid>
		<description><![CDATA[Update:   A new Million Dollar March Video has been posted online.  Check it out now.
The Million Dollar March is coming.   Are you going to be a part of it?   Last year, Keith Wellman took four people and walked him through an online startup.   He covered production creation, web site setup, the launch process and much [...]]]></description>
			<content:encoded><![CDATA[<p><font color="#ff0000">Update:   A new</font> <a target="_blank" href="http://www.thebigebook.com/ads/go.php?c=mdmbp" title="Million Dollar March Video - Free">Million Dollar March Video </a><font color="#ff0000">has been posted online.  Check it out now.</font></p>
<p>The Million Dollar March is coming.   Are you going to be a part of it?   Last year, Keith Wellman took four people and walked him through an online startup.   He covered production creation, web site setup, the launch process and much more.   Now he will be releasing a home study course showing you the EXACT steps these students took.</p>
<p>Keith has released an awesome <a target="_blank" href="http://www.thebigebook.com/ads/go.php?c=mdmbp" title="Million Dollar March Free Report">free report here</a>.   It goes over the five biggest obstacles facing anyone trying to start an online business.   I am really surprised that he is giving this report away for free.  Here is a list of things you will learn in the report.</p>
<ol>
<li>1. Information Overload</li>
<li>2. Getting Things Done</li>
<li>3. Not Knowing The Answers</li>
<li>4. Being Held Accountable</li>
<li>5. Technical Hurdles</li>
</ol>
<p>So, what is your biggest obstacle?   Read the report and find out.   There is a link at the bottom of the page for a special blog Keith has setup.   You can go there after reading the report and leave your own story.</p>
<p><strong><font color="#ff0000">Don&#8217;t Delay!!! Download the </font></strong><a target="_blank" href="http://www.thebigebook.com/ads/go.php?c=mdmbp" title="Download the Million Dollar March Report"><strong><font color="#0000ff">Million Dollar March Report </font></strong></a><strong><font color="#ff0000">Today!</font></strong></p>
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		<title>Choosing an eBook Compiler</title>
		<link>http://www.thebigebook.com/internet-marketing/choosing-an-ebook-compiler/</link>
		<comments>http://www.thebigebook.com/internet-marketing/choosing-an-ebook-compiler/#comments</comments>
		<pubDate>Sat, 27 Oct 2007 03:13:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ebook compiler]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/uncategorized/choosing-an-ebook-compiler/</guid>
		<description><![CDATA[What is an eBook compiler?
You&#8217;ve written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you&#8217;re
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.
There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here [...]]]></description>
			<content:encoded><![CDATA[<p>What is an eBook compiler?</p>
<p>You&#8217;ve written and revised your ebook, hired an artist<br />
who has produced outstanding graphics, and now you&#8217;re<br />
ready to actually put together your ebook. What you<br />
need to make an ebook is software called an ebook<br />
Compiler.</p>
<p>There are many different compilers to chose from, but<br />
first, you need to know exactly what an ebook Compiler<br />
does. Here is the simple explanation:</p>
<p>An ebook compiler is a software program that converts<br />
either text pages or HTML text into a single<br />
executable file or an ebook.</p>
<p>If you or someone you hired has created a file with<br />
graphics in HTML, you will need an HTML ebook<br />
Compiler. This type of compiler requires a working<br />
knowledge of the HTML tag language. You can also use<br />
software to do this for you, such as Microsoft<br />
FrontPage or Macromedia Dreamweaver.</p>
<p>How do you choose an eBook Compiler?</p>
<p>There are a large number of ebook Compilers available<br />
on the market, all with glowing sales copy and tekkie<br />
language. It can get very confusing and overwhelming<br />
very fast without some simple guidelines to help you<br />
figure out which compiler is right for you.</p>
<p>Choosing an ebook Compiler depends on a number of<br />
factors:</p>
<p>1. How did you create your pages? Did you use HTML or<br />
PDF format? There are many more compilers available<br />
for HTML, but you can find some very good compilers<br />
that will covert your PDF files into an ebook.</p>
<p>2. Consider how easy the program is to use and the<br />
thoroughness of the software&#8217;s instruction manual. It<br />
is absolutely necessary that the compiler you buy have<br />
an instructional manual, documentation, or online<br />
&#8220;wizards.&#8221; If it doesn&#8217;t, your chances of figuring out<br />
how to correctly use the program are compromised, and<br />
the time required doing so is going to be significant.<br />
Many manufacturers of compilers offer a free trial<br />
version so you can play around with it and see if it<br />
suits your needs. Download the trial version and<br />
ascertain that it actually does what it claims to do.</p>
<p>3. Security features. If you plan to sell your ebook,<br />
check out the security features of the compiler<br />
software carefully. Security features should include:<br />
prevention of the reader from modifying text, access<br />
only to the pages you assign or by entering a<br />
password, different ways of generating passwords such<br />
as secure passwords, user-friendly, and open<br />
passwords.</p>
<p>4. Supported scripting. Find out what scripts the<br />
software supports. Scripting allows you to create<br />
special effects, customize menus, and create and<br />
modify other user interactivity. Choose a compiler<br />
that permits you to include graphics, search windows,<br />
hyperlinks, forms, surveys, etc.</p>
<p>5. Pricing. This is a factor that is not always easy<br />
to gauge. The highest priced compilers are not<br />
automatically your best choice. Choose your compiler<br />
based on the necessary requirements for your Ebook.<br />
That means you need to know exactly how you plan to<br />
use your Ebook and what functions you require.</p>
<p>Let&#8217;s look at some of these factors in more detail.<br />
First of all, make sure you have the correct browser<br />
to run the compiler. The majority of HTML compilers<br />
use Microsoft Internet Explorer or Netscape. Check out<br />
the version that the compiler supports. Compilers that<br />
require a browser will not run on a computer that does<br />
not have the required browser installed. However,<br />
there are ebook HTML compilers that don&#8217;t require you<br />
to have any browser installed on your computer. These<br />
compilers run on any Windows system.</p>
<p>If you choose a compiler that requires a browser,<br />
check to ascertain that the browser is installed<br />
correctly and that it is properly configured to the<br />
specifications of the compiler. Check to see if<br />
certain functions are turned off or on, and make any<br />
adjustments according to the compiler instructions.</p>
<p>Security is an essential element of any compiler,<br />
regardless of whether you plan to sell or give away<br />
your ebook. One of the main reasons for using a<br />
compiler is to prevent the reader from modifying the<br />
contents. A secure compiler allows access only to the<br />
pages you want the user to access unless they enter a<br />
correct password.</p>
<p>To find out how secure an ebook HTML compiler is, open<br />
an ebook on it. While it is open, check the temporary<br />
directory of your computer. This can usually be<br />
accessed by typing in C:\Windows\temp. If you see a<br />
bunch of files when your ebook is open or running, it<br />
means that your computer is decompressing the secure<br />
data from your ebook before showing the ebook to the<br />
viewer. This method is not secure! It means that<br />
anyone with the knowledge of how to access these<br />
temporary files can steal the secure data and then<br />
they can fiddle with your ebook to their evil heart&#8217;s<br />
desire. Remember, one of the main purposes of buying<br />
and using an HTML compiler is to protect your<br />
property.</p>
<p>Next, let&#8217;s discuss passwords. When trying to choose<br />
an ebook Compiler, check out the type of passwords<br />
that the compiler supports. Almost all compilers offer<br />
some kind of password protection that insures that the<br />
user can only access the contents they have purchased<br />
from you. However, the best compilers offer varied<br />
ways to generate different types of passwords. Choose<br />
a compiler that gives you the options of secure,<br />
user-friendly, and open password generation.</p>
<p>Another important factor when it comes to passwords is<br />
how the compiler generates them. A compiler that has<br />
internal password protection generation built into the<br />
software is more secure than compilers that link to<br />
live Internet password control systems.</p>
<p>Find out if the compiler generates passwords online.<br />
If it has this option, it allows you to choose any<br />
payment processing system you want or to do the<br />
payment processing yourself.</p>
<p>Next, look into the size of ebook the compiler<br />
supports. The best compilers can create ebooks up to 2<br />
GB in size without decompressing the HTML pages or<br />
images to your hard disk. Usually, ebooks that are 2<br />
GB in size can easily support 6 GB of compressed data.<br />
The catch here is that only text files will generally<br />
be compressible.</p>
<p>You do not want a compiler that decompresses this<br />
amount of data when the user attempts to open your<br />
ebook. This would mean that anyone who purchases your<br />
ebook will have to wait for all the data to decompress<br />
before they can access your ebook right after<br />
downloading it. So look for compilers that only<br />
decompress temporarily files that are NOT HTML to the<br />
local hardisk. Non-HTML files include Flash, Word, and<br />
Acrobat files. This type of compiler is more secure<br />
and certainly faster.</p>
<p>Make sure the compiler you choose is compatible with<br />
your system software. Check out what version of<br />
Windows it requires, and make sure you have that<br />
version before buying your compiler.</p>
<p>Support issues are extremely important. Choose a<br />
compiler that includes an installation program. This<br />
program allows your user to choose a number of<br />
different places on their computer to install the<br />
ebook, to place a shortcut on their desktop, and to<br />
add the ebook, if they choose, to the Start Programs<br />
menu.</p>
<p>You also want excellent and accessible vendor support.<br />
Make sure you can access quick technical support! At<br />
three o&#8217;clock in the morning, this factor will be VERY<br />
important. Also, check to see the terms of free<br />
technical support offered. Unlimited technical support<br />
is obviously the best option.</p>
<p>Check to see if the company that puts out the compiler<br />
software offers a service level agreement. This<br />
agreement is to assure you of their quality response<br />
to your questions or problems.</p>
<p>A good thing to consider is how long the compiler has<br />
been on the market. Usually, the version number will<br />
give you an idea. The longer the program is on the<br />
market, the higher the version number, the more bugs<br />
have been worked out.</p>
<p>When choosing an ebook compiler, do not be swayed by<br />
incredible promises and dazzling sales copy. Do your<br />
homework first, and then consider all the above issues<br />
and factors before choosing an ebook compiler.</p>
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		<title>How to Write an Ebook</title>
		<link>http://www.thebigebook.com/internet-marketing/how-to-write-an-ebook/</link>
		<comments>http://www.thebigebook.com/internet-marketing/how-to-write-an-ebook/#comments</comments>
		<pubDate>Sat, 27 Oct 2007 03:07:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/internet-marketing/how-to-write-an-ebook/</guid>
		<description><![CDATA[The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That&#8217;s why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale [...]]]></description>
			<content:encoded><![CDATA[<p>The hardest part of writing is the first sentence.<br />
When you look at the whole project, it seems like an<br />
impossible task. That&#8217;s why you have to break it down<br />
into manageable tasks. Think of climbing a mountain.<br />
You are standing at the foot of it and looking up at<br />
its summit vanishing into the clouds. How can you<br />
possibly scale such an immense and dangerous mountain?</p>
<p>There is only one way to climb a mountain ? step by<br />
step.</p>
<p>Now think of writing your ebook in the same light. You<br />
must create it step by step, and one day, you will<br />
take that last step and find yourself standing on the<br />
summit with your head in the clouds.</p>
<p>The first thing you have to do, as if you actually<br />
were a mountain climber, is to get organized. Instead<br />
of climbing gear, however, you must organize your<br />
thoughts. There are some steps you should take before<br />
you begin. Once you&#8217;ve gone through the following<br />
list, you will be ready to actually begin writing your<br />
ebook.</p>
<p>Beginning Steps to Writing an ebook</p>
<p>First, figure out your ebook&#8217;s working title. Jot down<br />
a few different titles, and eventually, you&#8217;ll find<br />
that one that will grow on you. Titles help you to<br />
focus your writing on your topic; they guide you in<br />
anticipating and answering your reader&#8217;s queries. Many<br />
non-fiction books also have subtitles. Aim for clarity<br />
in your titles, but cleverness always helps to sell<br />
books ? as long as it&#8217;s not too cute. For example,<br />
Remedies for Insomnia: twenty different ways to count<br />
sheep. Or: Get off that couch: fifteen exercise plans<br />
to whip you into shape.</p>
<p>Next, write out a thesis statement. Your thesis is a<br />
sentence or two stating exactly what problem you are<br />
addressing and how your book will solve that problem.<br />
All chapters spring forth from your thesis statement.<br />
Once you&#8217;ve got your thesis statement fine-tuned,<br />
you&#8217;ve built your foundation. From that foundation,<br />
your book will grow, chapter by chapter.</p>
<p>Your thesis will keep you focused while you write your<br />
ebook. Remember: all chapters must support your thesis<br />
statement. If they don&#8217;t, they don&#8217;t belong in your<br />
book. For example, your thesis statement could read:<br />
We&#8217;ve all experienced insomnia at times in our lives,<br />
but there are twenty proven techniques and methods to<br />
give you back a good night&#8217;s sleep.</p>
<p>Once you have your thesis, before you start to write,<br />
make sure there is a good reason to write your book.<br />
Ask yourself some questions:</p>
<p>* Does your book present useful information and is<br />
that information currently relevant?</p>
<p>* Will you book positively affect the lives of your<br />
readers?</p>
<p>* Is your book dynamic and will it keep the reader&#8217;s<br />
attention?</p>
<p>* Does you book answer questions that are meaningful<br />
and significant?</p>
<p>If you can answer yes to these questions, you can feel<br />
confident about the potential of your ebook.</p>
<p>Another important step is to figure out who your<br />
target audience is. It is this group of people you<br />
will be writing to, and this group will dictate many<br />
elements of your book, such as style, tone, diction,<br />
and even length. Figure out the age range of your<br />
readers, their general gender, what they are most<br />
interested in, and even the socio-economic group they<br />
primarily come from. Are they people who read fashion<br />
magazines or book reviews? Do they write letters in<br />
longhand or spend hours every day online. The more you<br />
can pin down your target audience, the easier it will<br />
be to write your book for them.</p>
<p>Next, make a list of the reasons you are writing your<br />
ebook. Do you want to promote your business? Do you<br />
want to bring quality traffic to your website? Do you<br />
want to enhance your reputation?</p>
<p>Then write down your goals in terms of publishing. Do<br />
you want to sell it as a product on your website, or<br />
do you want to offer it as a free gift for filling out<br />
a survey or for ordering a product? Do you want to use<br />
the chapters to create an e-course, or use your ebook<br />
to attract affiliates around the world? The more you<br />
know upfront, the easier the actual writing will be.</p>
<p>Decide on the format of your chapters. In non-fiction,<br />
keep the format from chapter to chapter fairly<br />
consistent. Perhaps you plan to use an introduction to<br />
your chapter topic, and then divide it into four<br />
subhead topics. Or you may plan to divide it into five<br />
parts, each one beginning with a relevant anecdote.</p>
<p>How to make your ebook &#8220;user friendly&#8221;</p>
<p>You must figure out how to keep your writing engaging.<br />
Often anecdotes, testimonials, little stories, photos,<br />
graphs, advice, and tips will keep the reader turning<br />
the pages. Sidebars are useful for quick, accessible<br />
information, and they break up the density of the<br />
page.</p>
<p>Write with a casual, conversational tone rather than a<br />
formal tone such as textbook diction. Reader&#8217;s respond<br />
to the feeling that you are having a conversation with<br />
them. Break up the length and structure of your<br />
sentences so you don?t hypnotize your readers into<br />
sleep. Sentences that are all the same length and<br />
structure tend to be a good aid for insomnia!</p>
<p>Good writing takes practice. It takes lots and lots of<br />
practice. Make a schedule to write at least a page a<br />
day. Read books and magazines about the process of<br />
writing, and jot down tips that jump out at you. The<br />
art of writing is a lifetime process; the more you<br />
write (and read), the better your writing will become.<br />
The better your writing becomes, the bigger your sales<br />
figures.</p>
<p>In an ebook that is read on the screen, be aware that<br />
you must give your reader&#8217;s eye a break. You can do<br />
this by utilizing white space. In art classes, white<br />
space is usually referred to as &#8220;negative space.&#8221;<br />
Reader&#8217;s eyes need to rest in the cool white oasises<br />
you create on your page. If your page is too dense,<br />
your reader will quit out of it as soon as their eyes<br />
begin to tear.</p>
<p>Make use of lists, both bulleted and numbered. This<br />
makes your information easy to absorb, and gives the<br />
reader a mental break from dissecting your paragraphs<br />
one after the other.</p>
<p>Finally, decide on an easy-to-read design. Find a font<br />
that&#8217;s easy on the eyes, and stick to that font<br />
family. Using dozens of fonts will only tire your<br />
readers out before they&#8217;ve gotten past your<br />
introduction. Use at least one and a half line<br />
spacing, and text large enough to be read easily on<br />
the screen, but small enough so that the whole page<br />
can be seen on a computer screen. You will have to<br />
experiment with this to find the right combination.</p>
<p>Of course, don&#8217;t forget to run a spell and grammar<br />
check. You are judged by something as minor as correct<br />
punctuation, so don?t mess up a great book by tossing<br />
out semicolons randomly, or stringing sentences<br />
together with commas. (By the way, that&#8217;s called a<br />
&#8220;comma splice.&#8221;)</p>
<p>Last of all, create an index and a bibliography.<br />
That&#8217;s it! You&#8217;ve written a book! Now all you have to<br />
do is publish your ebook online, and wait for download<br />
request from your website visitors.</p>
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		<title>5 Reasons Why Blogging is the New Internet Marketing Tool</title>
		<link>http://www.thebigebook.com/internet-marketing/5-reasons-why-blogging-is-the-new-internet-marketing-tool/</link>
		<comments>http://www.thebigebook.com/internet-marketing/5-reasons-why-blogging-is-the-new-internet-marketing-tool/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 03:13:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://www.thebigebook.com/internet-marketing/5-reasons-why-blogging-is-the-new-internet-marketing-tool/</guid>
		<description><![CDATA[Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and [...]]]></description>
			<content:encoded><![CDATA[<p>Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. </p>
<p>1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.</p>
<p>2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.</p>
<p>3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.</p>
<p>4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.</p>
<p>5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:</p>
<p>-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.</p>
<p>-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.</p>
<p>-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.</p>
<p>-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.</p>
<p>-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. </p>
<p>Give your business a boost by effectively using blogging as an Internet marketing tool.</p>
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